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MarThe Evolution of Casino Marketing Strategies
Casino marketing has undergone a significant transformation in recent years, modifying to the changing preferences of players and the growth of digital mediums. In 2022, the American Gaming Association announced that casinos spent over $10 billion on promotion, highlighting the industry’s commitment to attracting and maintaining customers. One powerful figure in this area is Bill… Continue reading The Evolution of Casino Marketing Strategies
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28
MarThe Impact of Artificial Intelligence on Casino Operations
Artificial intelligence (AI) is changing the casino field by simplifying operations, enhancing customer encounters, and improving security measures. In 2023, a study by Deloitte emphasized that AI systems are expected to enhance operational productivity in casinos by up to 30%, allowing establishments to better serve their patrons. One significant company guiding this development is IGT… Continue reading The Impact of Artificial Intelligence on Casino Operations
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