29
Apr

The Evolution of Casino Marketing Strategies

Casino marketing has gone through significant change over the past ten years, adjusting to changing consumer conduct and digital advancements. In 2023, a report by the American Gaming Association emphasized that casinos are increasingly capitalizing on digital marketing strategies to engage younger groups, particularly through social media networks. One influential figure in this shift is… Continue reading The Evolution of Casino Marketing Strategies

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29
Apr

The Evolution of Casino Loyalty Programs

Casino reward schemes have revolutionized the way participants engage with gambling venues. At first designed to reward repeated guests, these schemes have developed substantially over the decades. In 2023, a document by the American Gaming Association revealed that nearly 70% of casino revenue originates from reward program members, underscoring their value in the sector. One… Continue reading The Evolution of Casino Loyalty Programs

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