Instead, target long-tail question keywords for the primary purpose of ranking for that keyword, with the secondary goal to be some extra ranking through PAA. You just never know what long-tail keywords Google will pull up in PAA, giving your post an opportunity to rank higher than the #2 results for a high-volume keyword. For example “social media marketing” has a search volume of 32K (yow). WordStream is the number one result and Sprout Social is number two. But wedged in the middle of those two results is the PAA section. If a reader expands one of those questions, whichever page is answering that question now ranks higher than the #2 result in Google.

Organize your site so it’s easy for both users and search engines to navigate. Use a logical hierarchy with categories, subcategories, and internal links that guide visitors to relevant pages. A clear structure improves user experience and ensures search engines can efficiently crawl your content. In 2024, on-page optimization remains one of the easiest ways to boost your rankings on Google. Not only doesn’t it take a lot of time to do, but you’ll also see results quickly. In short, it refers to all the elements that appear on the pages of your website that you can optimize like headlines, page titles, and images.

Content Alignment

Using tools like Google Search Console can help you monitor and optimize your website for better Google rankings. You don’t even need an in-house graphic designer to create infographics. You can use tools like Piktochart to easily develop high-quality infographics. There are plenty of pre-designed templates to choose from and customize. But you can also create your design from scratch using their easy drag-and-drop feature. This will also help you maintain content freshness – another factor that Google considers when ranking your website.

Incorporate relevant keywords like “google,” “page,” “site,” and “business” naturally throughout the content while ensuring it reads well for human readers. This will help improve the visibility of your site on search engine result pages (SERPs) and increase the chances of a Google first page rank. The best part is that this tactic improves Google rankings as well because infographics can drive more social shares. The BuzzSumo analysis also found that infographics were the most shared type of content, surpassing list posts and videos. Another factor that affects dwell time is the usability and navigation of your website. Your website should be easy to navigate and help people to easily find what they’re looking for if you want to improve Google rankings.

Paul Teitelman – SEO Consultant

Just make sure whatever links you are building are also relevant as those links tend to have the biggest impact. But what most people don’t realize is blogging also improves SEO rankings. If you’re relying on people to find you through a Google search, search engine optimization (SEO) needs to be at the top of your priority list. If you’ve just launched a new SEO campaign, you’ll probably naturally be checking your rankings frequently. Checking on a bi-weekly basis should allow you to keep up-to-date with minor changes while giving you enough time to focus on other SEO tasks. This is generally part of the package of targeting seasonal keywords.

Use Advanced Analytics To Improve User Engagement

If you follow their steps, you’ll be able to uncover a whole host of potential blog post ideas & quality link opportunities. Google first announced the impact of mobile-readiness to a webpage’s Google ranking several years ago. Then came the mobile-first index; Google announced that it primarily used the mobile version of a site for indexing and ranking.

• Track CTR and engagement metrics over the next four weeks to measure improvement.
• You want to include words people will search for throughout your content.
• After all, you can do it much more easily by using Semrush and its bespoke cannibalization reports.
• In other words, a lower bounce rate shows that users actually enjoy browsing your site.
• Another factor that affects dwell time is the usability and navigation of your website.

All in all, nowadays the focus is more on high-quality, relevant content than the number of keywords a page has. Earlier we mentioned that you should at least aim for 1,800 words, but posts that are longer than 3,000 words work even better for creating links. After all, it’s not really the individual keywords that keep readers hooked to your page, but the overall quality of your content. In other words, writing that’s relevant, engaging, and well-written is your best bet to the top. While the actual website design and layout on mobile can be different to optimize the user experience, the content must still be the same as the desktop site. So, if you thought it’s as straightforward as deleting some sections of text, it’s not.

Effectively handling negative reviews involves acknowledging concerns, apologizing sincerely, and offering solutions, showing commitment to improvement. Responding to customer reviews is crucial as it shows that the business values customer feedback, which can enhance customer trust SEO Anomaly and loyalty. Keeping your Google My Business profile updated with correct information can significantly enhance customer trust and engagement. Responding to customer reviews promptly can significantly enhance your business’s reputation and demonstrate a commitment to customer service. Missing or incorrect website information on Google My Business can diminish audience engagement and reduce sales.

To enhance your Google My Business ranking, businesses must continuously monitor their performance data and adjust their strategies accordingly. The tool’s visual mapping displays ranking positions and competition in specific areas, helping businesses spot improvement opportunities. Surfer Local is another valuable tool, providing insights on ranking positions by location and competitor analysis for better optimization. Using these tools, businesses can gain insights into their current standing and identify areas for improvement.